Nothing is written until this comes back. This is the cheapest place in the whole process to disagree with us, so please do. Three working days is the target.
[title]
| The reader | [Who this is for, in their words. Role, situation, what they already know] |
| What they want to know | [The question the reader is actually asking] |
| Primary query | [The search or assistant query this article answers] If you did not give us one, Austen suggested this. Change it here if it is wrong. |
| Why this one | [The gap: which competitor covers it, what you have today, why it made the ten] |
| Angle | [The argument this article makes, in one sentence. Not the topic, the position] |
| Word budget | [n] words. This is the contract; the finished article is held to it within 15%. |
| # | Section (H2) | What it covers |
|---|---|---|
| 1 | [heading] | [one line] |
| 2 | [heading] | [one line] |
| 3 | [heading] | [one line] |
| 4 | [heading] | [one line] |
| 5 | [heading] | [one line] |
[Products, terms, internal links, proof points, anything that must appear]
[Claims needing review, competitor names, phrases your style guide bans]
[URLs, recordings, documents you have given us]
| Option | What happens next | |
|---|---|---|
| ☐ | Approved as written | We start drafting today. |
| ☐ | Approved with the changes below | We apply them and start drafting. No second approval round needed unless you ask for one. |
| ☐ | Rejected, replace it | Tell us what you would rather have and we send a new brief within two working days. It replaces this one rather than being added to the ten. |
Three things worth checking before you approve. The angle, because everything downstream follows from it. The structure, because a missing section is much cheaper to add now than later. And the "avoid" list, because anything you add to it saves your reviewer a round.